Mood Works
[ 02 / SERVICES ]

Six>>>>>>disciplines.

Six distinct disciplines for every layer of a brand. Each with its own method, deliverables, and timeline. You'll find the details of each below.

  1. 01Brand Identity>>>
  2. 02Visual Identity>>>
  3. 03Packaging Design>>>
  4. 04Digital Media>>>
  5. 05Motion & Video>>>
  6. 063D & Visualization>>>
[ 01 / 06 ]

Brand Identity

From discovering a brand's character, to drawing the logo that carries it, to a living identity system. With 22 years of experience: not just beautiful, but consistent, scalable and defensible brands.

[ Deliverables ]
01Brand strategy & positioning>>>
02Logo & logotype design>>>
03Brand guidelines (PDF + Figma)>>>
04Stationery set (business cards, letterhead, etc.)>>>

Next — Visual Identity

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[ 02 / 06 ]

Visual Identity

The logo is a stamp; visual identity is the language that speaks around it. Typography, color palette, icon vocabulary and visual stance — together they become the brand's voice.

[ Deliverables ]
01Type system & font licensing>>>
02Color palette & accessibility audit>>>
03Icon set / illustration language>>>
04Visual patterns & textures>>>

Next — Packaging Design

Send a brief for this service>>>
[ 03 / 06 ]

Packaging Design

Shelf competition is fierce. A product is picked up in 3 seconds and bought in 6. Packaging must own those two moments.

[ Deliverables ]
01Structure & form studies>>>
02Label & surface design>>>
03Mockup & 3D presentation>>>
04Production files (dieline, prepress)>>>

Next — Digital Media

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[ 04 / 06 ]

Digital Media

If an identity can't live on a digital screen, it's incomplete. Web, social, campaigns — all extensions of the brand system, not stickers added on top.

[ Deliverables ]
01Social media design system>>>
02Web UI & landing page design>>>
03Campaign visual package>>>
04Banner & digital ad sets>>>

Next — Motion & Video

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[ 05 / 06 ]

Motion & Video

A static logo is a stamp; a moving logo is a character. Logo animations, short brand films and motion content for social — built in After Effects.

[ Deliverables ]
01Logo animation (intro/outro)>>>
02Short brand film / showreel>>>
03Social media motion set>>>
04After Effects & Premiere source files>>>

Next — 3D & Visualization

Send a brief for this service>>>
[ 06 / 06 ]

3D & Visualization

Don't settle for flat mockups. See the product in a realistic scene before it's even produced; bring the launch one step forward. 3D modeling and photoreal rendering.

[ Deliverables ]
01Product modeling (Blender)>>>
02Photorealistic rendering (Keyshot)>>>
03Scene & lighting composition>>>
04Presentation visuals & mockups>>>